However, as an author myself (albeit academic) this seems to completely miss the reasons for the publishing industry.  The printing of physical volumes has long been a minimal part of the value, indeed traditional publishers have made good use of the changes in physical print industry to outsource actual production.  The core value for the author are the things around this: marketing, distribution and payment management.

Of these, distribution is of course much easier now with the web, whether delivering electronic copies, or physical copies via print-on demand services.  However, the other core values persist – at their best publishers do not ring fence the public from the author, but on the contrary connect the two.

I recall as a child being in the Puffin Club and receiving the monthly magazine.  I could not afford many books at the time, but since have read many of the books described in its pages and recall the excitement of reading those reviews.  A friend has a collection of the early Puffins (1-200) in their original covers; although some stories age, some are better, some worse, still just being a Puffin Book was a pretty good indication it was worth reading.

The myth we are being peddled is of a dis-intermediated networked world where customers connect directly to suppliers, authors to readers¹, musicians to fans.  For me, this has some truth, I am well enough known and well enough connected to distribute effectively.  However for most that ‘direct’ connection is mediated by one of a small number of global sites … and smaller number of companies: YouTube, Twitter, Google, iTunes, eBay, not to forget Amazon.

For publishing as in other areas, what matters is not physical production, the paper, but the route, the connection, the channel.

And crucially Kindle is not just the device, but the channel.

The issue is not whether Kindle kills the publishing industry, but whether Amazon becomes the publishing industry.  Furthermore, if Amazon’s standard markdown and distribution deals for small publishers are anything to go by, Amazon is hardly going to be a cuddly home for future authors.

To some extent this is an apparently inexorable path that has happened in the traditional industries, with a few large publishing conglomerates buying up the smaller publishing houses, and on the high street a few large bookstore chains such as Waterstones, Barnes & Noble squeezing out the small bookshops (remember “You’ve Got Mail“), and it is hard to have sympathy with Waterstones recent financial problems given this history.

Philip Jones of the Bookseller recently blogged about these changes, noting that it is in fact book selling, not publishing that is struggling with profits … even Amazon – no wonder Amazon want more of the publishing action.  However, while Jones notes that the “digital will lead to smaller book chains, stocking fewer titles” in fact “It wasn’t digital that drove this, but it is about to deliver the coup de grâce.”

Which does seem a depressing vision both as author and reader.

1. Maybe unbound.co.uk is actually doing this – see Guardian article, although it sounds more useful to the already successful writer than the new author. [back]

The report is set in the context of both an increasing number of overseas students, attracted by the UK’s educational reputation, and also the desire for widening access to universities.  I am not convinced by the idea that technology is necessarily the way to go for either of these goals as it is just so much harder and more expensive to produce good quality learning materials without massive economies of scale (as the OU has).  Also the report seems to mix up open access to research outputs and open access to learning.

However, it was not these issues, that caught my eye, but a quote by Thomas Kealey vice-chancellor of the University of Buckingham,  the UKs only private university.  For three years Buckingham has come top of UK student satisfaction surveys, and Kealey says:

This is the third year that we’ve come top because we are the only university in Britain that focuses on the student rather than on government or regulatory targets. (Edgeless University, p. 21)

Of course, those in the relevant departments of government would say that the regulations and targets are inteded to deliver education quality, but as so often this centralising of control, (started paradoxically in the UK during the Thatcher years), serves instead to constrain real quality that comes from people not rules.

In 1992 we saw the merging of the polytechnic and university sectors in the UK.  As well as diffferences in level of education, the former were tradtionally under the auspices of local goverment, whereas the latter were independent educational isntitutions. Those in the ex-polytechnic sector hoped to emulate the levels of attaiment and ethos of the older universities.  Instead, in recent years the whole sector seems to have been dragged down into a bureacratic mire where paper trails take precidence over students and scholarship.

Obviously private institutions, as  Kealey suggests, can escape this, but I hope that current and future government can have the foresight and humility to let go some of this centralised control, or risk destroying the very system it wishes to grow.

It would be nice to think that the UK had learnt from the Shetland case, but sadly not.  Earler this year the Government released its interim Digital Britain report. This starts well declaring “The success of our manufacturing and services industries will increasingly be defined by their ability to use and develop digital technologies“; however the sum total of its action plan to promote ‘Digital Content’ is to strengthen IP protection.  Whatever one’s views on copyright, file sharing etc., the fact that a digital economy is a global economy seems to have somehow been missed on the way; and this is the UK’s “action plan to secure the UK’s place at the forefront of innovation, investment and quality in the digital and communications industries”³.

1. See “Copyright battles: The Shetlands” @ Ariadne and “Scottish Court Orders Online Newspaper to Remove Links to Competitor’s Web Site” @ Harvard’s Berkman Center for Internet & Society. [back]
2. and for that matter, more recent cases like the ‘wish list’ patent [back]
3. UK Department for Culture, Media and Sport Press Release 106/08 “Digital Britain – the future of communications” 17th October 2008 [back]